REAL ESTATE · WEB · DUBAI
I build websites and systems for the Dubai property industry — and I work inside that industry every day. For the past 4 years I've been the IT engineer behind three Dubai real estate firms, building the tools their agents actually use: CRMs, listing engines, unit-lookup services and HR platforms.
That matters, because a real estate website in Dubai is not a brochure. It has to capture leads in seconds, hand them to agents while they're still hot, and look premium enough to sell multi-million-dirham inventory.
I know how a Dubai brokerage actually runs, because keeping one running is my day job. Portal leads from Bayut and Property Finder are expected to be answered in minutes, not hours — so the sites I build push leads to agents instantly, straight into WhatsApp or the CRM, with the source tracked.
Public work includes UNHID Developments, a boutique luxury developer brand site live at unhid.com. Behind the scenes I have built a brokerage CRM, a live property listing engine, and a Dubai unit-lookup service used by sales teams.
Property buyers browse on their phones. My builds are performance-first: optimised images (WebP), compressed video, and load times tuned for mobile 4G — because a listing page that takes eight seconds to load is a lead someone else answered.
Every build ships with analytics, session recording and UTM source tracking, so you know exactly which campaign, portal or broker referral produced every enquiry.
A Dubai property website is judged on one number that never appears in the design brief: how long a Bayut or Property Finder enquiry sits before an agent replies to it. Everything upstream of that — the photography, the filters, the brand — is spent effort if the lead lands in a shared inbox and waits its turn there.
So the builds I ship treat the enquiry itself as the main event. A new lead is tagged with the portal or campaign that produced it, routed to the agent who owns it on WhatsApp rather than to an inbox nobody keeps open, and stamped with a response time management can read back later. That plumbing is why I treat the website and the CRM as one project rather than two: a brokerage site that captures beautifully and hands off slowly is losing deals somewhere the analytics dashboard will never show you.
Yes — lead capture from portal enquiries into your CRM with source tracking, and listing feeds prepared in the formats UAE portals accept. I deal with portal lead flows daily in my work inside a Dubai brokerage.
All three: brand and project sites for developers, full websites with listing engines for brokerages, and personal-brand sites for individual agents building their own name.
Yes — bilingual English/Arabic with correct RTL layout and typography. I am a native Arabic speaker based in Dubai.
A single off-plan campaign page with lead capture: typically 1–2 weeks from brief to live. Full brokerage or developer sites: 3–6 weeks.
Yes — I have built a brokerage CRM from scratch and work with enterprise platforms like Salesforce and Zoho. Your website leads can flow into whichever CRM you run, tagged by source.
What each one has to do with a visitor. A developer brand site carries off-plan project showcases, register-your-interest funnels and downloadable brochures — it is selling a small number of projects to buyers who arrive already curious. A brokerage website carries live listings, search and filters, agent profiles and lead routing, because its job is to move a much larger inventory and get every enquiry to the right agent quickly. The lead capture underneath is the same discipline; the shape of the site above it is not.
Emad Yahya — portfolio · emaadyahya4@gmail.com · WhatsApp +971 566 392 647