Web · Real Estate · 2026 · Design & Build

UNHID Developments

Cinematic, video-first brand site for a boutique luxury developer.

The Brief

Brand website for a boutique developer whose philosophy is the opposite of Dubai’s loudness — luxury, unhid.

Translate a brand built on privacy and restraint into a website that still has to market premium residences and open conversations with serious buyers.

The Build

1. Cinematic full-screen video hero — the brand gate reveal sets the tone before a single word
2. Ultra-minimal navigation and understated typography; nothing competes with the architecture
3. Project reveal for SAMAA, Dubai Islands — teased, not shouted
4. Founder’s message and a private “Begin a Conversation” enquiry flow instead of aggressive CTAs

The Outcome

• A video-first brand experience that matches the developer’s low-density, high-detail positioning
• The site filters for the right audience: private buyers who value discretion

All projects — Emad Yahya, web developer in Dubai · Live project · Next project: THE GROE · emaadyahya4@gmail.com